Content Writer & Marketing Strategist

 

Experienced and versatile wordsmith and creative consultant with a passion for crafting compelling narratives, developing brands and producing innovative multi-channel content.

 

AREAS OF EXPERTISE

 

              Proofreading & Editing          Blogging & Social Media               Ad Copywriting

              Public Relations                     Scripts & Speechwriting               Crisis Communication

             Marketing Consulting             SEO & Website Content                Strategic Planning

             Special Event Planning          Proposals & Presentations           Nonprofit Publicity

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EXPERIENCE

 

UNIWORLD BOUTIQUE RIVER CRUISES, Encino, California                                               2014 to 2017

Copywriter                                                                                                                  

 

Hired as the company’s first and only in-house writer. Responsible for developing brand strategy and messaging, consulting on creative strategies to accelerate company growth and producing high-quality content and collateral for the CEO and Marketing and Product teams.

- Increased sales and website traffic by creating diverse online content for the brand

- Facilitated greater brand engagement via print and digital marketing collateral and PR

- Helped broaden customer base by launching a new sub-brand targeting millennial travelers

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AMAWATERWAYS RIVER CRUISES, Calabasas, California                                                2012 to 2014

Creative Writer

 

Responsible for writing corporate communications and all marketing collateral and advertising copy, as well as consulting on strategic marketing, PR and community relations.

- Coordinated in-house public relations and media relations with trade/consumer publications

- Ensured global branding consistency via comprehensive proofreading and fact-checking

- Served as the voice of the company’s co-owner in high-level corporate correspondence  

- Played key role in developing brochure and strategy for ground-breaking Myanmar program

 

SCOTT PUBLIC RELATIONS, Woodland Hills, California                                                    2008 to 2009

Senior Account Executive

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Brought onboard to develop new business proposals and strategic PR plans for clients in the ultra competitive and constantly evolving healthcare market.

- Implemented successful marketing strategies for start-up companies and product launches

- Secured media coverage with top-tier consumer, trade and special interest publications

- Provided the agency’s top clients with expert account management and strategic advice

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GIRL SCOUTS OF GREATER L.A., Los Angeles, California                                                 2006 to 2008

Director of Communications & Fund Development

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Recruited to play a dual role in an especially challenging economic environment and a period of profound organizational turmoil and transition.

- Chaired the Communications Realignment Sub-Committee during a major six-council merger that transformed the Los Angeles region into the nation’s second largest Girl Scout council

- Shifted public perception of a century-old brand via forward-thinking marketing collateral, PR and community relations campaigns

- Worked closely with the Board of Directors to plan and execute a hugely successful black tie gala that generated more charitable donations than any prior event

- Expanded relationships with media, volunteers, corporate donors and civic leaders

 

FREELANCE WRITING & EDITING                                                                               2006 to the Present

- Travel, health and lifestyle articles for Seattle Times, Los Angeles Times, Chicago Tribune, Seattle Weekly and other publications

- Content provider for various blogs related to animal welfare, healthcare and travel

- Co-author, The Interval Training Workout (Hunter House)

- Screenwriter, Sloan Foundation Award winner featured at the Tribeca Film Festival

- Copyeditor, A Crane Among Chickens (memoir by James Ong, MD)

- Active member of the Society of Children’s Book Writers & Illustrators (US and British Isles)

- Creative Consultant for FixNation, an animal welfare organization based in Los Angeles

 

EDUCATION

 

- University of California (UCLA), School of Theater, Film & Television – MFA Screenwriting

- University of Illinois, Champaign-Urbana – BA History and English

- Aberdeen University, Scotland (UK) – Rotary International Foundation Scholar